Almost everyone has heard at least one dreadful story about a real estate transaction gone awry, featuring a pushy, inexperienced or unethical real estate agent. So it’s no surprise that when home owners are ready to sell, some people in the Triangle decide to forego the agent relationship entirely and sell their home by-owner (FSBO). However, what they often fail to realize is that once that FSBO sign is in the yard, the owner IS the real estate agent (at least in theory).
That role comes with a lot of responsibility, and not everyone is naturally equipped to handle it. Brought to you by the top real estate agents at Flat Fee Realty, here are four essential personality traits a successful listing agent should possess:
- A wide knowledge base: The Triangle real estate market is hyper-local and varies from neighborhood to neighborhood and even street to street in some places. Not only that, but it is constantly shifting. From the listing price to the marketing plan, specialized local market knowledge is a huge part of successfully listing and selling a home.
- A bias towards extroversion: Being friendly and personable goes a long way, but it just isn’t enough when it comes to selling a home. A solid base of professional contacts and personal connections is an important part of bringing potential buyers into the picture.
- Unfailing attention to detail: From the home staging to the paperwork, a good real estate agent is highly organized and able to dot the “I’s” and cross the” T’s”. Returning calls promptly, following up after showings, taking pictures from the best angle, and accurately completing complicated contracts are all areas that have the potential to trip up sellers who are not in the know.
- Assertiveness: This can best be described as forcefulness tempered by a huge dose of politeness and diplomacy. A successful real estate agent is not afraid to speak up and advocate tirelessly for the best interests of their client, all while keeping emotions at bay.
Selling a home by private owner can work occasionally for some sellers. However, most of the time a frustrated owner ends up seeking the professional advice of a licensed real estate agent, after the home has been sitting on the market for weeks or even months on end. By that time, a dramatic price reduction might be necessary to renew buyer’s interest in a home that has been languishing on the market.
If the profile above doesn’t describe certain sellers, don’t despair. Whether you are thinking about selling on your own or seeking full-service representation, Flat Fee Realty can help! Contact us today for the most up to date information and guidance.
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This post on selling and buying a home in the Triangle is brought to you by the team at Flat Fee Realty and is intended for informational purposes only.
Flat Fee Realty
919 342 5230
Photo: Stuart Miles, Freedigitalphotos.net
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